Building Native iOS Apps with Wax
The idea behind the Wax framework is simple: anything Objective-C can do, Lua can do too! There are a lot of good reasons to consider creating native iPhone applications with a simple and efficient...
View ArticleBuilding Native iOS Apps with Wax: Creating a Sample Application
In part one, we learned about what Wax is and what makes it so awesome. Now, in part 2, we are going to step through making a simple application in Wax that displays a list of currently trending topics...
View ArticleThe Reach, Engagement, and ROI of Content Marketing vs. Native Advertising...
Posted by KelseyLibert As the efficacy of outbound marketing continues to wane, more and more marketers are considering native advertising and content marketing as viable alternatives. According to our...
View ArticleA Checklist for Native Advertising: How to Comply with the FTC’s New Rules
Posted by willcritchlow The FTC recently published their updated rules (and more accessible “guidance”) on what constitutes a “misleading” native advert [PDF]. I’ve read them. I only fell asleep twice....
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